Cisco Sales Essentials 50 notes

hc6538

　　1.Partnering with Cisco

• 　　Foundation of Success:
  
  
  
  • 　　internal innovation
    
  • 　　acquisition strategy
    
  • 　　go-to-market strategy
    
  
  
• 　　Cisco Architectures
  
  
  
  • 　　business decisions factors: ROI, regulation, competitiveness
    
  • 　　technology decisions factors: borderless, virtualization, consumerization
    
  • 　　IT challenges & Cisco solution (holistic architectures)
    
  
  
• 　　Channel Certifications
  
  
  
  • 　　resale channel programs: registered partner, specialized partner (depth-classified), certified partner (breadth-classified)
    
  • 　　Cisco partner certification levels: registered, select, premier, silver, gold, multinational, global
    
  
  

　　2.Networking basics

• 　　OSI 7-layer Model
  
  
  
  • 　　physical layer media (twisted pair, coaxial, fiber optics, wireless LAN) & device (hub)
    
  • 　　data link layer: switch, bridge
    
  • 　　network layer: switch, router
    
  • 　　transport layer: gateway, firewall
    
  • 　　session layer, presentation layer, application layer
    
  
  
• 
  　　WAN Design (leased line, frame>
  
• 　　Campus Network Design layers (access layer, distribution layer, core layer, data center)
  

　　3.Small Business

• 　　categories for small business (functionality↑, spending↑)
  
  
  
  • 　　basic
    
  • 　　open to guidance
    
  • 　　elite
    
  
  
• 　　SMB needs and concerns (operational efficiency, cost containment, customer responsiveness, revenue growth, increase of market share)
  
• 　　Cisco profolie for small business (routing, switch, AP, security gateway, email security, surveillance camera, unified communications)
  

　　4.Introduction to Borderless Network

• 　　border definition: location border, device border, application border
  
• 　　Cisco routing and switching portfolio (used in access area, distribution area, data center and others)
  

　　5.Security

• 　　Internet border influencers: mobility & collaboration
  
• 　　four pillars of the security architecture
  
  
  
  • 　　***
    
  • 　　security engines
    
  • 　　data center
    
  • 　　policy control
    
  
  
• 　　Cisco security products (email security, web security, TrustSec, AnyConnect, Security Manager, MARS)
  

　　6.Mobility

• 　　foundations
  
  
  
  • 　　WLAN protocols
    
  • 　　access point
    
  
  
• 　　Configuration types
  
  
  
  • 　　antonomous configuration
    
  • 　　lightweight configuration
    
  
  
• 　　Cisco mobility portfolio
  
  
  
  • 　　AP & bridge
    
  • 　　wireless controller
    
  • 　　wireless control system
    
  • 　　spectrum expert
    
  • 　　mobility services engine
    
  • 　　wireless location appliance
    
  
  

　　7.Collaboration

• 　　Cisco strategic direction
  
• 
  
  
  
  • 　　interoperable,open architecture
    
  • 　　secure intercompany
    
  • 　　video as a transformative element
    
  • 　　enterprise social software
    
  • 　　flexible deployment model
    
  
  
• 　　Cisco collaboration architecture
  
  
  
  • 　　layer1: infrastructure
    
  • 　　layer2: collaboration services
    
  • 　　layer3: communication and collaboration applications
    
  
  
• 　　Cisco Collaboration portfolio
  
  
  
  • 　　IP communication
    
  • 　　mobile application
    
  • 　　customer care
    
  • 　　Telepresence
    
  • 　　Conferencing
    
  • 　　Messaging
    
  • 　　enterprise social software
    
  
  
• 　　Cisco Unified Communications licensing
  
  
  
  • 　　Workspace licensing
    
  • 　　user connect licensing
    
  • 　　software subscription
    
  
  

　　8.Vitualization Architecture

• 　　Data center
  
  
  
  • 　　virtualization
    
  • 　　compute
    
  • 　　network and storage access
    
  
  
• 　　Portfolio
  
  
  
  • 　　data center product
    
  • 　　unified computing system
    
  • 　　application control engine
    
  • 　　wide area application server
    
  
  
• 　　Comparison between LAN & WAN